How we measure ROI honestly.
Real, published case studies will appear here as our clients reach 60–90 days of measured data. Until then, this page shows the methodology — what we measure, how we measure it, and the ROI report every client receives.
What we measure from week one
- • Calls answered vs missed (vs your 30-day baseline)
- • Bookings or qualified leads captured
- • Revenue attributed at your average ticket size
- • After-hours capture rate
- • No-show rate change (where applicable)
What we need from you
- • 60 minutes of onboarding chat in week 1
- • Access to your existing booking system (if any)
- • Honest answers about your usual call patterns
- • Permission to call-forward your existing number
- • A monthly 15-minute review for the first three months
Why there are no published case studies here yet
Because we won't fabricate them. We'd rather show you a working sample report (below) and our actual methodology than a stock photo with a fake quote. When real numbers exist, they'll be on this page with the client's name (or anonymised at their preference).
Book a free chat.
15 minutes. We'll look at your call volume and send a written ROI estimate within 24 hours, no obligation.
What happens in the first 14 days
Concrete process, not vague promises. Here's exactly what we do from the day you say yes.
Day 1–2 · Discovery
~60 min onboardingWe capture your FAQs, services, prices, opening hours, escalation rules, and the kinds of calls you usually get. You approve a written summary before we build anything.
Day 3–5 · Build & tune
internal — no impact on youWe configure the voice, accent and personality, write the call flow, hook in your booking system if you use one, and run dozens of test calls internally. You don't see this — but we do all the unglamorous work that prevents week-one failures.
Day 6 · You hear it
~20 min reviewWe ring you with the assistant live on a test number. You hear how it handles your real call types. We tweak anything you don't like before it goes live on your number.
Day 7 · Go-live
your sign-off requiredWe point your existing number's call-forwarding rules at the assistant — after-hours, overflow, or 24/7, your call. Your number stays the same. Your team carries on as before. The assistant just picks up the calls you'd otherwise miss.
Day 8–14 · Watch & tune
daily check-insWe listen to the first 30–50 real calls, daily. Anything that didn't go perfectly, we fix the same day. You get a midweek check-in email and your first weekly report on day 14.
What each case study will include
Every published case study uses the format below. The numbers shown here are illustrative — actual figures will come from real clients once 90 days of data is in.
Bright Smiles Dental, Belfast
3-dentist independent practice on the Lisburn Road. Switched on the EdgeAudit Pro package on a Friday evening. Hit "live" Monday morning.
✓ = a real improvement we're confident in (above the statistical noise floor)
Each real case study will include: client quote (with consent), specific call patterns observed, what we tuned, and lessons learned for future deployments.