How we measure ROI honestly.
Real, published case studies will appear here as our clients reach 60–90 days of measured data. Until then, this page shows the methodology — what we measure, how we measure it, and the ROI report every client receives.
What we measure from week one
- • Calls answered vs missed (vs your 30-day baseline)
- • Bookings or qualified leads captured
- • Revenue attributed at your average ticket size
- • After-hours capture rate
- • No-show rate change (where applicable)
What we need from you
- • 60 minutes of onboarding chat in week 1
- • Access to your existing booking system (if any)
- • Honest answers about your usual call patterns
- • Permission to call-forward your existing number
- • A monthly 15-minute review for the first three months
Why there is no published case study here yet
Because we won't fabricate one. A case study needs measured before-and-after figures, and those take about 90 days to be worth anything. When they exist they'll be on this page with the method attached, and the client's name if they're happy with that. In the meantime there are two real reviews below, and you can read them on Google rather than take our word for it.
What two of them actually said
Both of these are on our Google profile in the clients' own words. We didn't write them and we can't edit them, which is rather the point. Read them on Google.
“Before this the calls just went unanswered. I’d be too busy to ring back for hours, and by then there was no point, the work was gone.”
“We’re getting far more in now. And when I do ring somebody back they already know what we do.”
“It pays for itself in new clients and takes the hassle of the phone away. It’s got me jobs after hours with my phone sitting out in the van.”
“Stephen’s there whenever I need him. Email, text, voice note, ring him, nothing’s too much bother”
“It was impossible to get to every call. My receptionist is dealing with customers on site as well, and when the phone rings we can’t just leave somebody standing there to answer it. Now we’ve our own personal receptionist for the overflow and the out of hours calls.”
“We don’t dread the phone ringing when we’re with a customer any more. I used to think every ring was money going out the door. We don’t take a huge amount of calls, maybe ten a day, but we were missing about 40% of them until now.”
“We pay £250 a month and it’s comfortably brought in the work to cover that and more. That’s before you count the time I get back at night when it rings out of hours or at the weekend.”
“I haven’t needed much support. It just runs in the background and sends us the summary of the call.”
Book a free chat.
15 minutes. We'll look at your call volume and send a written ROI estimate within 24 hours, no obligation.
What happens in the first 14 days
Concrete process, not vague promises. Here's exactly what we do from the day you say yes.
Day 1–2 · Discovery
~60 min onboardingWe capture your FAQs, services, prices, opening hours, escalation rules, and the kinds of calls you usually get. You approve a written summary before we build anything.
Day 3–5 · Build & tune
internal — no impact on youWe configure the voice, accent and personality, write the call flow, hook in your booking system if you use one, and run dozens of test calls internally. You don't see this — but we do all the unglamorous work that prevents week-one failures.
Day 6 · You hear it
~20 min reviewWe ring you with the assistant live on a test number. You hear how it handles your real call types. We tweak anything you don't like before it goes live on your number.
Day 7 · Go-live
your sign-off requiredWe point your existing number's call-forwarding rules at the assistant — after-hours, overflow, or 24/7, your call. Your number stays the same. Your team carries on as before. The assistant just picks up the calls you'd otherwise miss.
Day 8–14 · Watch & tune
daily check-insWe listen to the first 30–50 real calls, daily. Anything that didn't go perfectly, we fix the same day. You get a midweek check-in email and your first weekly report on day 14.
What each case study will include
Every published case study uses the format below. The numbers shown here are illustrative — actual figures will come from real clients once 90 days of data is in.
Bright Smiles Dental, Belfast
3-dentist independent practice on the Lisburn Road. Switched on the EdgeAudit Pro package on a Friday evening. Hit "live" Monday morning.
How that is worked out: 31 bookings a week at an average of £281 each. Of the 12 calls a week that used to ring out, 4 turn into bookings. That is £1,124 a week, about £4,870 a month, against £449. Only the recovered calls are counted, because the rest would have got through anyway.
✓ = a real improvement we're confident in (above the statistical noise floor)
Each real case study will include: client quote (with consent), specific call patterns observed, what we tuned, and lessons learned for future deployments.