Honest, public pricing.
No "talk to sales".
Every call answering package includes an ROI report, monthly on Starter and weekly on Pro and Enterprise. 30-day rolling — cancel anytime. No VAT is added, because the business is not VAT registered. If that ever changes, you will get notice in writing first.
Starter
Best for single-location businesses that mainly need missed calls, FAQs and basic lead capture handled properly.
Set-up included, no one-off fee
Get started- ✓1 phone number
- ✓After-hours + overflow only
- ✓Up to 300 calls/month
- ✓Monthly ROI report
- ✓Email support (24h response)
Pro
Best for busier clinics, firms and trades with more call types and tighter routing needs.
Set-up included, no one-off fee
Start with Pro →- ✓Everything in Starter, plus:
- ✓24/7 answering
- ✓Up to 800 calls/month
- ✓SMS follow-up (WhatsApp coming soon)
- ✓Booking-system integration (where supported — confirmed on your call)
- ✓Weekly ROI report
- ✓Priority support (same-day)
Enterprise
Best for multi-location firms, more complex routing, and custom workflows.
Set-up included, no one-off fee
Talk to us- ✓Everything in Pro, plus:
- ✓Multi-line, multi-location
- ✓Unlimited calls/month
- ✓Custom CRM integrations (scoped at onboarding)
- ✓Bi-weekly strategy chats
- ✓Dedicated contact
- ✓A/B prompt testing
Call volumes are fair-use guides, not meters that cut you off mid-month. If you're consistently over your plan, we'll move you to the tier that fits — flagged in advance, never a surprise charge.
No surprise hikes.
Your monthly price is locked for your first 12 months. If we ever need to adjust prices after that, you'll get 90 days' written notice and can cancel without penalty. No hidden fees, no quiet creep, no "your plan has been updated" emails.
Better tech, lower bills.
Voice AI moves fast. When a better, cheaper or faster tool emerges, we adopt it — and pass the savings on to you, not just keep them as margin. Your assistant gets quietly better. Your bill doesn't go up.
What your free set-up includes.
About 12-15 hours of work, done by us at no extra charge, before your assistant ever answers a real call.
Side-by-side comparison
| Feature | Starter | Pro | Enterprise |
|---|---|---|---|
| Phone lines | 1 | 1 | Unlimited |
| Monthly call cap | 300 | 800 | Unlimited |
| Operating hours | After-hours / overflow | 24/7 | 24/7 |
| SMS follow-up | — | ✓ | ✓ |
| Missed-call rescue | — | ✓ | ✓ |
| Booking-system integration* | — | ✓ | ✓ |
| ROI report cadence | Monthly | Weekly | Weekly + A/B |
| Statistical confidence reporting | ✓ | ✓ | ✓ |
| Custom CRM integrations* | — | — | ✓ |
| Strategy chats | — | — | Bi-weekly |
| Support response | 24h | Same day | Dedicated |
| Contract | 30-day rolling | 30-day rolling | 30-day rolling |
*Integration availability depends on your specific booking/CRM system; we confirm what's possible on your discovery call.
Pricing questions
What does set-up include — and is it really free? +
Yes, set-up is included at no charge. It covers about 12-15 hours of work: assistant voice + accent + personality configuration, training on your business's FAQs, services and pricing, integration with your existing phone system, a 30-day baseline measurement of your current call volume and missed-call rate, internal testing with simulated calls, and a 30-min onboarding session with you.
What happens if I exceed my monthly call cap? +
Calls beyond your cap are billed at £0.65/call on Starter, £0.45/call on Pro. Enterprise calls are unlimited with no per-call overage. We'll let you know when you hit 80% so you can upgrade if usage is consistently high, and you'll never get a surprise bill without that warning first.
Are there annual discounts? +
Yes: pay annually and we knock 15% off the monthly rate. So Pro becomes £382/mo billed annually (£4,580 vs £5,388 if paying monthly).
Can I switch tiers? +
Up or down, at any time. Upgrades take effect immediately and we prorate. Downgrades take effect on your next billing date.
Can I cancel anytime? +
Yes, 30-day rolling — no annual lock-in unless you opt for the annual discount. Email us or hit cancel in your portal. We'll keep your assistant live until the end of the month you've paid for.
What about VAT? +
We're not currently VAT-registered (we sit below the UK £90,000 turnover threshold), so the prices shown are what you pay — no VAT added. Once we cross the threshold and register, we'll give you written notice before any VAT is added to invoices. Most B2B clients can reclaim VAT when that happens.