Call answering for Newtownabbey businesses
Seven villages, one 028 90 code, one motorway. When the M2 queue at Sandyknowes or a job at Mallusk keeps you off it, an AI receptionist answers in your business name, takes the caller's name, number and what they need, and texts it to you. From £249 a month flat, no per-minute or per-call charge, live in five days.
The call comes in while you're stuck on the M2
The 028 90 number rings on exactly as it does now. Past a handful of unanswered rings it diverts, and the receptionist picks up under your business name, works out what the caller needs and takes a name and a number. It tells them you will call back, then texts you the lot before you have had time to miss the call.
You read that at the next stop, in the van outside a job in Whiteabbey or waiting to get loaded at Mallusk, and you ring back the ones worth ringing. In March 2026, 89.4% of Northern Ireland's VAT or PAYE registered businesses employed fewer than ten people. In a firm that size the phone is one person's mobile, and when that person is up a ladder or under a van, nobody is answering it. From £249 a month, flat, with no per-minute charge and no per-call charge.
Seven villages, one motorway and a lot of driving
Newtownabbey is not really one town. It was put together out of seven villages, Carnmoney, Glengormley, Jordanstown, Monkstown, Whiteabbey, Whitehouse and Whitewell. It still works like villages. Somebody in Carnmoney has a different idea of local from somebody in Jordanstown. The number gives nothing away either, because Newtownabbey shares the 028 90 local code with Belfast, so a caller can't tell from dialling you whether you're two streets away or across the city.
Mallusk is where the work is. It sits beside the M2 and is one of the main industrial and logistics patches in Northern Ireland: Global Point up at Corrs Corner, Mallusk Enterprise Park, and Hightown Avenue. If you're buying at a trade counter up there, or sat in a yard waiting to be loaded, your phone is face down on the passenger seat.
Glengormley is the pinch point. The Antrim Road carries the commuter run up to Sandyknowes roundabout and clogs. On top of that the council has a town centre scheme due to start, new pavements, lighting and street furniture along the Antrim and Ballyclare roads. Anybody who has traded through roadworks knows what that does. The footfall thins out and the phone becomes the way people reach you.
Then there's the shore. The A2 runs along Belfast Lough through Whiteabbey and Greenisland and on to Carrickfergus, with halts at Whiteabbey, Jordanstown, Greenisland, Trooperslane and Clipperstown and a train into Belfast. Most of that is commuter country, and commuter country rings its joiner, its plumber and its garage in the evening and at the weekend, which is exactly when you've knocked off. The heavy end is further on again, at Kilroot Business Park and Trooperslane, out by the power station.
Live in about five days
No new number, no new hardware.
We learn your business
A short chat about your calls and services; we set the voice and tone.
Set up behind your number
Call-forwarding keeps your number the same. You decide when it answers.
You start catching calls
Every answered call texts you the name, number and what they need.
Common questions
Will my customers notice anything different when they ring my 028 90 number?+
Nothing changes from where they are standing. The number stays exactly as it is, nobody ports it and nobody swaps it out, it keeps working with whoever provides it for you now. What is new sits behind that: you turn on a divert so the calls you miss roll to the receptionist, which picks up under your business name rather than announcing itself as anything else. Ring your own 028 90 number before you go live and you will hear precisely what a caller gets.
I'm up and down between Mallusk and jobs in Carrickfergus all day. Does that break it?+
That is exactly the situation this is built for. The divert sits on the network side rather than on your handset, so it makes no odds whether you are queuing at Sandyknowes, out on the M2, running the shore road towards Greenisland, or parked at Kilroot with barely a signal. The call still gets answered on whatever trigger you have set, and the text with the caller's name, number and what they need is waiting the moment you are back in coverage.
What does it cost, and is there a charge per call?+
It is a flat £249 a month whatever the call count, with nothing added per minute and nothing added per call. A quiet week costs the same as one where half of Glengormley is dug up for the town centre works and every job on the Antrim Road is ringing at once. You keep the number you already have, setup runs to about five days, and nothing on your desk or in your van needs to change.
Get your 028 90 number answered
Hear exactly how EdgeAudit would answer for your business in about 30 seconds.